Just how can a Small Business Make money from Customer Reviews?

Word-of-mouth marketing has changed completely for the small, local business. In the past, if someone stood a bad experience, it might reach a few of their friends. In today’s world, with the ease of online review sites, social media, and blogging, a poor customer experience can reach hundreds or even countless people. This revolution has caught many owners off guard plus they’re scrambling to figure out how to manage and improve their online popularity. Many are hoping that Yelp will fail and online reviews will go away, but with Yelp’s recent influx of $100 million in capital, they’re going to double in size. Furthermore, AT&T will be launching a new review site, buzz.com. Customer content is exploding even more as the penetration of mobile devices makes it very simple to rave or rant in the mean time it happens. Customers are posting about their experience before they even obtain the check! Here’s a great example:

I don’t exactly how I feel about paying $3.50 for a plain crepe. That’s right. ONE. PLAIN. CREPE. $3.50!?! Anyways, I’m here at this moment waiting for my two crepes, starving and kind of still thinking i paid too much for a crepe. It better be really really good. Waiting. Still waiting and there’s only two other people here. Hungry. Cooking. I’m not exactly impressed or satisfied right now. I ought to have just been down the street to Osha and gotten real food. I got one plain crepe and a turkey and cheese crepe. Nothing special about them at all. This is a waste. I’m going to cry one tear for my unsatisfied agony right without hesitation.

(Additional information: small restaurant with about 5 tables, in the decent neighborhood by American Apparel along side the street, has gelato, and accepts Visa and MC.)

The impact of reviews is very broad as so. 84% of Americans say online customer evaluations have an influence on their decision to acquire a product or service provider. (Opinion Research Corporation, 2009). You is unable to avoid monitoring buy facebook reviews. In addition, if you’re business only has a few reviews, even after getting all positive, you are at an extreme risk. Just one bad review (1 star) can a good immediate impact on your overall rating and reputation. Therefore, essential work on a provider or store wide campaign to generate reviews. There are a couple of other great main reviews can benefit you:

What many business proprietors don’t realize proven fact that reviews have demonstrated to actually increase profits and drive new company. Businesses with great reviews and internet-based reputations use this as a competitive advantage over others in their sector. Consumer research from the Kelsey Group reported, “Consumers will certainly pay at least 20% more for offline services that received an “Excellent” or 5-star rating than for specifically the same service when it received a “Good” or 4-star rating, the study used. More importantly, merchants are seeing the effect on their bottom line. Of the 30 percent of small business retailers who had integrated product reviews within their Web sites, 43 percent said reviews had resulted a lot more sales, while 28 percent indicated reviews had resulted in more traffic. (Ratepoint, Nov 2009).

In addition, reviews that are positive can also help drive profits through search engine optimization and may impact your rankings on local search and general search findings. For local search and mapping sites from Google, Bing, and Yahoo, the search are aggregating reviews from websites and use both quantity and quality (overall rating) in their ranking algorithms. And also ward off to get great reviews across many excellent sites as well. For sites like Yelp and Citysearch, review quality and quantity are secure influences on determining rankings. Reviews may even benefit you on general search engine rankings. The more review sites possess content about little (and links to your site), the more this provides validation and “trust” by way of the search engine’s prospective.

Review management is vital for success for local businesses. The chatmeter is in order to help you manage and monitor your reviews and save your time from visiting total these sites in need of your reviews.

Comments for this post are closed.