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Like cold calling, emails dedicated to potential customers are known as “cold emails.” Sometimes, no matter how hard you are trying, it’s challenging to get prospective clients to open and read those emails. Below are a few tips that might help to boost your open and read rate of cold emails.
The Subject Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they already know that the primary reason people purchase books, read articles, or click news content articles are the title. Invest some time on making a subject line that catches your potential customer’s interest. It must be concise and really should summarize your email.
The Funnel: From an online marketing standpoint, view your email as the start of the sales funnel. The sales email techniques needs to be brief and succinctly diagnose a prospective customer’s problem or concern; provide a solution as well as a means for that customer to find out how they can solve that problem, or provide the proper links to locate that solution. In other words, don’t send them to your house page. Bring them straight to the page where you provide your services or solutions to that exact problem. It is also beneficial to have a short video near the top of that page that reiterates their concern and supplies some solutions or ways to solve the issue and why they have to read your copy on the page.
Research: It always really helps to do some extra research on the potential customer. As well as viewing their sites, see if your customer has personally written any blogs or articles. Read whatever they have written. If appropriate, it is possible to send a message in their mind regarding their article or blog along with a comment. Make sure that you hold the signature box of your own email filled out properly, with a website and a call to action to see that site. Example: “Look who helped XYZ Company enhance their sales closing by 20% – (add site link).”
LinkedIn: A little LinkedIn research goes along way. I assume you may have targeted your potential customers, so linking on top of them may be beneficial. Also, find out if they fit in with any groups. Have a look at their participation level and if they participate, join that group and comment after them. (As with the comments on blogs and articles, ensure that what you say has merit and is also not a blatant try to win favor. Phony never works.)
Value Add: You may also provide a free ebook, white paper or video in your email subject line. For example, if your market is branding, you may utilize a subject line with a value add like “Get the customers to think of you first of all – 7 tips video!” Lead using that inside the subject line and simply have them click to read through or look at the video. (Do not make use of an attachment, as fydmpg
individuals will not open attachments.) Ensure you always put a call-to-action in almost any value add. Remember, in the event the subject line as well as your value add suits using their need, they will probably open it, read it, see it and take action.
Follow-Up: Either via an auto-responder or maybe your own little typing fingers, follow-up in a couple of days with an email stating “Hope you read our 7 tips to get your customers to think of the initial. Otherwise, it is possible to see it here (add link).” “At XYZ company, we specialize in… ” Here is the place you provides further information about how your business can solve your customer’s problems and offer links, and also the connect to the page which offers your service (with the video) within this email. Odds are they will likely view the video first and then read your white paper. (Again, require time creating your subject line for this email.)
Patience: Like hammering a nail, should you keep at it, eventually you drive it home. Everbody knows, the competition for that eyeballs of potential prospects is fierce. By doing a little extra work on your subject line, funnel, content, a value add and follow-up, you are going to, undoubtedly, do more than much of your competition. That little work is what will help you stick out inside the minds of your potential prospects and, eventually, get them to start and browse your cold emails.